品牌之道

2018-01-15

In ZhiRui, we know that the brand is far more than a logo or name. Brand or corporate commitment to consumers, so that people form expectations in mind, and gradually build trust. Powerful brands like religion, so that consumers like loyal followers loyal to the brand. They have their own unique brand temperament and personality, so that consumers can distinguish DNA with a distinctive brand image in both visual landing or unified promotion, the theme of the indoor space, people can not be regarded as the top grade. Strong brand has obvious competitive advantage. Brand is the only enterprise can be sustained, controlled and maintained an important asset, driving business operations within and outside the economic value. Because strong brands can bring huge returns to investment, brands play a special role in business strategy.

 

在執銳,我們深知品牌遠不止一個標識或名字。品牌還是企業對消費者的承諾,讓人們在心目中形成預期,逐步建立信任。強大的品牌如同宗教一般,讓消費者像虔誠的信徒般對品牌忠誠。它們擁有自己獨有的品牌氣質與個性,讓消費者也能從中分辨出帶有鮮明DNA的品牌形象,不論是視覺落地推廣,還是統一主題的室內空間, 讓人不由將其尊為上品。強大的品牌具備明顯的競爭優勢。品牌是企業唯一可以持久擁有、控制和維持的重要資產,帶動企業業務運作以內和以外的經濟價值。因為強有力的品牌可以為投資帶來巨大的回報,所以品牌在商業戰略中扮演著一種特殊的角色。

 

 

 

品牌之道

 

設計不是視覺表面花哨的東西,而是通過視覺感官傳達品牌個性,提升品牌價值。所以,我們也謹慎地選擇每一位客戶,在對待每一個設計項目,也不曾缺少對創意對設計對執行的激情。

 

敏銳洞察市場,完美落地執行,這就是執銳的銳氣。摒棄過剩的“視覺垃圾”,找準定位,嵌入消費者心智,對應物料設計。避免模版試的累贅。為企業選擇最核心的設計需求。節省企業的資源成本。

 

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